Spectrum Fire Protection Branding
Spectrum Fire Protection are a Fire Protection system, installation and maintenance company based in Aldridge, with many years of successful and consistent growth in their business and market share, the Managing Director was looking for a fresh branding perspective.
Expressive Design had already produced logo design in Aldridge for a local company and were recommended to Spectrum, with an initial meeting and design brief, the consultation was a key part of getting the right feel for the business and how it operated.
All areas of the logo and brand use were explored, the new logo and colours needed to be easily reproduced on vehicles, clothing, labels, stationery and online, expressive design worked closely with Spectrum and their existing supply chain to ensure a smooth roll-out of the new brand ethos.
The new logo has been extremely well received by clients and suppliers alike, the new colour swatch has been used as inspiration for the complete refit of the company’s headquarters in Walsall as well as the full fleet of service vehicles on the road.
We continue to work with Spectrum Fire Protection, providing new branded materials, websites and social media as well as interactive presentations and collateral.
expressive design have been creating corporate identity for national and international companies in numerous market sectors for many years, we are passionate about company ethos and philosophy to inject into the brand, ensuring business owners, management and staff all buy into the new look. There are always challenges along the way, with all input highly valued to achieve the end result.