Jackson Building Services Branding
Jackson Building Services are an insurance related building repairs company. expressive design were brought in to work on their branding across stationery, signage, livery and corporate literature as they are well known within their market sector and needed to reflect this consistently across all media.
It was critical from the outset to create a recognisable brand with a larger company feel, as the customer service team deals directly with insurance policy holders relating to insurance claims and building works so customer confidence in their brand is important.
With use of bold colours and a recognisable symbol the brand was implemented across all outward focused materials. the idea was to create a monolithic brand with the possibility of adding other divisions later on – these would simply be an update to the logo ‘pay-off’ underneath. The brand is also designed to work on 3 different coloured back grounds for use on vehicles, signage, stationery and customer packs.
With design for corporate wallets, stationery, branding signage and web, Jacksons have benefited from a consistent look and feel throughout their whole business branding ethos, the next step from this was advertising – with ads created for use in corporate publications and on football sponsorship.
We are proud to have worked with Jacksons for a number of years and are grateful to the team for embracing our ideas for their visual corporate direction.
expressive design have been putting together corporate identities for national and international companies in numerous market sectors for years, we love to get a feel for company ethos and philosophy to inject into the brand, ensuring business owners, management and staff all buy into the new look. There are always challenges along the way, with all input highly valued to achieve the end result.