Invictus at Home Advertising Campaign.
Invictus at Home advertising campaign brief was to put together a series of ads focussed on Insurance, Broadband and Energy. Utilising local press, digital advertising displays and social media.
expressive design created a clearly identifiable house style for Invictus with a strong brand and call to action.
Budgets are always a consideration for many clients with a need to keep business on track without overspending on marketing, we worked closely with the team to ensure the campaign fitted effectively into their existing marketing budget, utilising grants for advertising.
All enquiries are tracked through the sites management system, ensuring any commissions are identified and accounted for. This was an important part of the brief from the marketing team.
Invictus at Home have been established for a number of years, founded by Tom Balding and Lee Downs, a military veteran. Invictus at Home was founded to provide a number of services to military personnel (serving and non-serving).
The popularity of the services offered by the company meant a public facing website was initially required with an advertising campaign to back up the launch. Given the huge level of support, we agreed to work at a reduced rate to help this business setting out to provide a percentage of their profits to military charities.
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