Michael Joseph Furniture – Bespoke Website for a Bespoke Craft
About the Project
Michael Joseph Furniture is a UK company specialising in custom-built furniture, with a strong focus on wardrobes, interior woodwork, and fitted cabinetry. Every item is handmade to the highest standard using traditional joinery techniques and carefully selected materials. Their work is driven by a deep respect for detail, proportion, and natural finishes—resulting in truly timeless interiors.
The client needed a website that would not only showcase their outstanding portfolio of completed work, but also serve as a touchpoint for discerning customers looking for something beyond the ordinary. A large part of this project was about visually communicating the company’s ethos: understated luxury, fine craftsmanship, and made-to-measure excellence.
Website production.
Project Brief
- Showcased their work through beautiful, high-resolution imagery
- Clearly conveyed their design process and values
- Was simple to navigate and mobile-friendly
- Maintained a refined and minimal aesthetic that echoed their own visual style
- Was easy to update with new projects and imagery over time
Design and Development Approach
- A Portfolio section that allows users to browse past projects with ease, each with a gallery and brief project summary
- A Process page that outlines how Michael Joseph works with clients, from consultation to completion
- A minimalist About section, written in a tone that reflects the authenticity and passion of the craft
- Streamlined navigation and mobile optimisation to ensure accessibility across all devices
- Backend integration for easy updates, so the business owner can add new content without technical support
Also implementing basic on-page SEO best practices to help the site perform better in organic search results. While the business operates largely through word-of-mouth and reputation, the client wanted a website that could also attract new enquiries from homeowners, architects, and interior designers researching bespoke furniture options online.
Collaboration and Outcome
This was a highly collaborative project, with regular input from the client on imagery selection, wording, and layout. Michael Joseph Furniture had a clear vision for how they wanted their work to be presented, and our role was to translate that into a digital format that felt natural, cohesive, and elegant.
The result is a clean, image-led website that reflects the same level of care and attention to detail that goes into every piece of Michael Joseph’s work. It acts not only as a portfolio but also as an extension of the brand’s personality—quietly confident, deeply skilled, and focused on quality above all else.
