The Design Process
Our design journey began with a detailed consultation to understand the company’s ethos and market positioning. We explored the values behind the business — reliability, power, and confidence — and translated these qualities into visual concepts.The logo design process focused on creating a bold, modern mark paired with strong, clean typography. By balancing industrial robustness with a refined visual style, we were able to design a brand that feels both authoritative and approachable.Colour played a central role in the identity. We developed a palette that delivers maximum visual impact while remaining professional and adaptable across different media. This ensures Lift Giant’s brand presence is consistent and instantly recognisable wherever it appears.The Final Identity
The finished logo is simple yet powerful, providing a strong visual anchor for the business. It communicates confidence, safety and strength in a way that directly connects with Lift Giant’s customers. The design is scalable and flexible, working equally well online, in print, or applied to branded equipment.Alongside the logo, Expressive Design delivered a comprehensive brand package. This included supporting visual elements and brand guidelines to ensure consistency across every touchpoint. With these tools, Lift Giant has the resources they need to apply their identity seamlessly across marketing materials, signage and digital platforms.Impact for Lift Giant
Since launching the new branding, Lift Giant has been able to establish a clear and professional market presence. The identity sets them apart from competitors and gives customers confidence in the strength and reliability of their services.By investing in professional logo design and a cohesive visual identity, Lift Giant now has the brand foundation required for long-term recognition and growth. Their bold new look supports their ambitions and reinforces their position as a trusted name in lifting solutions.