Interiors by RED - Furniture Catalogue Design
Creating a captivating furniture catalogue involves more than just great product photography—it’s about conveying the essence of a brand and showcasing products in the best light possible. At Expressive Design, we collaborated with Interiors by RED to produce a high-quality, contemporary catalogue for their range of office furniture, including desks, meeting rooms, meeting pods, and storage solutions. From the initial concept to the final print-ready artwork, our goal was to create a seamless blend of style, functionality, and brand identity.
Concept & Ideation
The process began with a deep dive into the brand’s identity and market positioning. Interiors by RED’s products are known for their contemporary and stylish designs, so we set out to reflect this in every aspect of the catalogue. We developed mood boards, initial layouts, and conceptual sketches to present a visual strategy that would align with their vision. Our focus was on clean, modern layouts that would allow the high-quality craftsmanship of their products to shine.
Design & Layout
With the concept approved, we moved to detailed design and layout. Each section of the catalogue was thoughtfully structured to highlight different product categories, from ergonomic office desks to innovative meeting pods. Our team worked closely with Interiors by RED to ensure that all product descriptions, technical data, and images were organized cohesively. We used a consistent color palette and typography that complemented their contemporary aesthetic while ensuring readability and visual appeal.
Print-Ready Artwork
After finalizing the designs, we meticulously prepared the print-ready artwork, ensuring that every detail met the highest standards. From high-resolution images to precise color matching, we managed every aspect of the pre-press process. This attention to detail ensured that the printed catalogue would be a true reflection of Interiors by RED’s commitment to quality and excellence.
Final Impact
The completed catalogue is more than just a collection of product images—it’s a visual experience that captures the essence of Interiors by RED. It serves as a powerful marketing tool, enhancing brand recognition and helping potential clients visualize how these stylish, high-quality office solutions can transform their workspaces.
Ready to bring your product catalogue to life? Our team is here to deliver compelling designs that elevate your brand presence from concept to completion.