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Local SEO

Local SEO

expressive design

Local SEO

If your customers search locally – “near me”, “in Solihull”, “in Birmingham” – then Local SEO is where the real wins are. We help businesses across Solihull, Birmingham and the surrounding areas appear where it matters most: right in front of people who are ready to call, book or buy.

This page is your starting point for Local SEO. From here, you can explore specific location pages for individual areas, or talk to us about a tailored strategy for your business.

Let’s Improve Your Local Visibility

If you’d like to attract more local customers through Google, we’d be happy to help.

Get in touch to talk about Local SEO and how it could work for your business:

Call us on 0121 707 9584.
or email studio@expressivedesign.co.uk

Done

What Is Local SEO?

Local SEO is all about improving your visibility in searches where location is important – things like:

It involves optimising your website, Google Business Profile and online presence so that, when someone searches in your area, you appear ahead of national competitors and less-optimised local rivals.

Done well, Local SEO helps you:

  • Attract more enquiries from people nearby
  • Stand out in the Google Map Pack and local listings
  • Build trust with consistent, well-presented information across the web

Local SEO in Your Area

We’re based near Solihull and work with businesses across the West Midlands and beyond. As we grow our Local SEO framework, you’ll be able to click through to detailed pages for each area we cover.

  • Local SEO Solihull – support for businesses in and around Solihull town centre, business parks and nearby villages.
  • Local SEO Birmingham – SEO support for independent businesses and service providers across the wider Birmingham area.
  • Local SEO Sutton Coldfield – helping Sutton Coldfield businesses show up for local searches and “near me” queries.
  • Local SEO Shirley – support for shops, trades and service businesses in Shirley and the nearby neighbourhoods.
  • Local SEO Kings Heath – visibility for independent retailers, cafés and creatives in Kings Heath and surrounding areas.
  • Local SEO Acocks Green – helping local businesses get found by people searching in and around Acocks Green.

Why Work With a Local SEO Studio?

Because we’re a small, local studio ourselves, we understand how important every enquiry is.

Working with Expressive Design for Local SEO means:

  • You speak directly to the people doing the work
  • We already understand the local landscape and how people search
  • Your website design, content and SEO can all be aligned under one roof

No jargon, no off-the-shelf “packages”, just a clear, honest approach focused on helping your business grow.

How We Work

Our process is straightforward:

  1. Chat & discovery
    We talk about your business, target areas, services and current online presence.
  2. Audit & plan
    We review your website and local visibility, then create a Local SEO plan tailored to your locations and goals.
  3. Implement changes
    We optimise your Google Business Profile, build or improve location pages, and tidy up technical and on-page SEO.
  4. Refine & expand
    Over time we review performance, tweak what’s in place and add new locations or content as your business grows.

All about local SEO – Frequently Asked Questions

  1. What is Local SEO?
    Local SEO is the process of improving your online visibility for searches that include a location or “near me” intent. It helps your business appear in local Google results, map listings and directory searches when people nearby are looking for the products or services you offer.
  2. How is Local SEO different from general SEO?
    General SEO targets wider, often national or international searches, whereas Local SEO focuses specifically on people searching in a particular area. It places more emphasis on your Google Business Profile, local citations, reviews and location-focused content such as “service + town” pages.
  3. Does my business need Local SEO?
    If you serve customers in a specific area – whether that’s a town, city or region – then yes, Local SEO is almost always worthwhile. It’s especially important for service businesses, trades, hospitality, retail and professional services that rely on local enquiries.
  4. Can Local SEO help me show up in the Google Map Pack?
    It can significantly improve your chances. By optimising your Google Business Profile, encouraging reviews, adding accurate information and aligning your website content with local keywords, we make it more likely that you’ll appear in the Map Pack for relevant searches in your area.
  5. What do you need from me to get started with Local SEO?
    We usually start with a conversation about your business, target locations, services and current online presence. Access to your website, Google Business Profile and any existing tracking (such as Google Analytics) helps us audit where you are now and plan the right next steps.
  6. How long does Local SEO take to work?
    You might see early movement within a few weeks, especially if there are obvious fixes or quick wins. More meaningful, consistent results usually build over three to six months and beyond. Local SEO is an ongoing process, but it tends to deliver very cost-effective leads over time.
  7. Can you help with multiple locations or service areas?
    Yes. We regularly work with businesses that cover several towns or regions. We can create a structured Local SEO plan with dedicated location pages, consistent Google Business Profiles and content that reflects the way your services change from area to area.
  8. Do I need a physical shop or office for Local SEO to work?
    Having a physical location can help, particularly for map listings, but it isn’t essential. Service-area businesses (such as trades and mobile services) can still benefit from Local SEO by clearly defining the areas they cover and optimising their profiles and content accordingly.
  9. How do you measure Local SEO success?
    We track more than just rankings. We look at local keyword visibility, organic traffic, calls and enquiries from Google, interaction with your Google Business Profile and how users behave on your site. The focus is always on meaningful outcomes rather than vanity metrics.
  10. Can you manage Local SEO alongside my website and other marketing?
    Yes. Because we handle web design, content and Local SEO under one roof, we can make sure everything works together. That means your website structure, copy, technical setup and local optimisation all support the same goal: bringing you more of the right local customers.

Local SEO Areas.