J Williams Exterior Cleaning: A Website Built for Growth
At Expressive Design, we work closely with businesses to craft websites that are not just visually appealing but also practical, user-friendly, and built to perform. Our recent collaboration with J Williams Exterior Cleaning, based in Tyseley, Birmingham, is a great example of how a well-designed site can help a business establish a strong online presence.
Understanding the Business & Its Needs
J Williams Exterior Cleaning provides a range of exterior cleaning services, including driveway and patio cleaning, guttering, soffits, fascias, windows, and brickwork. When they approached us, they needed a website that would:
- Clearly present their services and expertise
- Be easy to navigate for potential customers
- Work well on mobile devices as well as desktops
- Provide an efficient way for customers to get in touch
From the start, we focused on understanding how they operate and what their customers would be looking for. A good website should be more than just an online brochure—it should serve as a practical tool for the business.
Our Approach: A Clean & Functional Design
Our goal was to create a site that reflected the professionalism and attention to detail that J Williams brings to their work. We kept the design clean and straightforward, ensuring that key information—like services, contact details, and a simple enquiry form—was always easy to find.
We also worked on:
Local SEO – Optimising the site for searches in Birmingham and Solihull, helping the business get found online.
Strong visuals – Using high-quality imagery to showcase the company’s work and reinforce trust with potential customers.
Collaboration & Client Involvement
One of the key aspects of this project was working closely with the client throughout the process. We believe that the best websites come from a collaborative approach, and J Williams Exterior Cleaning was keen to be involved in shaping how their business was presented online.
From reviewing the initial wireframes to refining the final details, their input helped ensure that the website truly represented their brand. It was also important that the site was easy for them to manage, so we built it in a way that allows them to update content as needed.
The End Result
J Williams Exterior Cleaning: A Website Built for Growth. The finished website is simple, effective, and built to grow with the business. It gives potential customers a clear idea of what J Williams Exterior Cleaning offers and makes it easy to get in touch for a quote. By focusing on both design and SEO, we’ve helped create a platform that not only looks good but also performs well in search results.
