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Design and production of new website for Staffgear Clothing based in Birmingham, providing an ecommerce web shop solution, all production and ecommerce web hosting.

Client:Staffgear Clothing

Staffgear Clothing Website

Staffgear Clothing website is an ecommerce website provided for a Birmingham Based clothing supplier.

Staffgear, a branded and unbranded clothing supplier needed a website to sell direct to online consumers, they have been working within the clothing industry for many years and the need for an online webshop became very evident during the COVID-19 pandemic.

Currently supplying some of the UK’s largest manufacturers with branded clothing and workwear Staffgear were simply supplying ‘Gear for Staff’. The new website was built utilising an integrated ecommerce system as well as a fully customisable shipping system. 

The website allows customers to purchase unbranded clothing online, with a fast quote system allowing for customisation, with an online design system to be deployed later on. This would allow customers to create their own clothing designs and logo position for any branded clothing when ordering.

expressive design produced a fresh new brand for the company, which is part of a larger group, with a view to branding the parent company later on.


With experience spanning over 30 years Staffgear were already providing embroidered clothing, screen printed clothing, heat-transfer printing and numerous branded corporate gifts, the brief was to produce a site that replaced the previous ‘brochure’ web site with an easy to use ecommerce system, so staff can navigate, add new products and items and make any changes quickly.

With the new brand design already in place we were able to utilise the logo style and new corporate colours to pull together the site brand to make it really easy for site visitors to navigate utilising category and clothing brand management.

Built with mobile compatibility in mind, the idea that sales can be made through the site via mobile devices was a key part of our delivery, we test on a number of devices/browsers and screen sizes prior to going live.